Cloud assistants vs. local AI: a privacy lens

A practical comparison of what typically leaves your home with cloud assistants, what local AI changes, and the questions worth asking before you invite AI into daily family life.

Abstract layered light suggesting privacy, depth, and boundaries
Abstract layered light suggesting privacy, depth, and boundaries

Most families do not read every privacy policy. They make a gut call: is this company worthy of hearing our home? Cloud assistants can be thoughtful products, and still move more data offsite than many families realize, because training, ranking, and abuse prevention often depend on signals collected at scale.

Local AI shifts the question. Instead of asking whether you trust this company with everything, you can ask what actually needs to leave, and when. The smaller that set, the easier it is to stand behind your choices with kids, guests, and your future self.

How they compare

Hearth
Amazon Alexa
Google Home
Where inference runs
On device
Fully local, in your home.
Cloud servers.
Cloud servers.
Voice recordings stored
Not sent
Audio never leaves the device.
Stored by default; deletable via app.
Stored by default; deletable via account.
Conversation history
Local only
Stays on Hearth, never uploaded.
Stored in Amazon cloud.
Stored in Google cloud.
Used for model training
No
Opt-out available; historically on by default for many users.
Opt-out available; historically on by default for many users.
Data deletion
Hardware
You control the hardware.
Via Alexa app or account portal.
Via Google account settings.
Works without internet
Yes
Full functionality on your local network.
No.
No.
Ad-informed responses
None
Amazon shopping integrations by design.
Google ecosystem integrations by design.
Persistent household memory
Yes
Private, local, family-native.
Limited
Routines and lists only.
Limited
Routines and limited services.
If you unplug the device
Your data stays with you.
Data remains in Amazon's cloud.
Data remains in Google's cloud.

What to look for in any system

Whether you choose Hearth or something else, these questions stay useful: Where does inference run? Where are transcripts stored? Can I delete my data without a support ticket? What happens if I unplug the device?

If the honest answers are clear and aligned with how you want to live, you are on solid ground. If they are buried or conditional, treat that as signal, not noise.

Why we bias toward local

We built Hearth because we wanted an assistant that could be excellent without treating the inside of your home as a data feed. Local-first is not a purity contest; it is a design constraint that keeps incentives closer to the people who use the product every day.

Hearth ships summer 2026. Reserve yours today with a fully refundable deposit.

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Learn more at newstandard.ai